The strategist
behind the strategy.

Hey, I'm Rosalie.

I'm an AI strategist, trainer and speaker. I trained as an industrial designer, which taught me to start with the people who use new technologies, not with the innovation itself. That is still how I approach AI.

At Rijkswaterstaat I worked as an AI strategist, and served on the board of Jong Rijkswaterstaat Zuid-Nederland. I saw that adoption rarely stalls on policy. It stalls on how unevenly AI is already being used, while the expertise is often already sitting in the team. That is where my talk Your youngest colleagues are your best AI strategy comes from.

That talk became my flagship trajectory, The AI Pioneers.

Today I work with public sector organisations that need choices they can defend. I also work with NGOs, where AI has to earn its place next to the mission, and with start-ups and scale-ups that need governance without slowing down.

For larger or more technical work I bring in my handpicked expert AI team. I'm also an active part of the Women in AIndhoven community.