About

The strategist
behind the strategy.

I help decision-makers make sense of AI — not as hype, but as a tool for better leadership, sharper strategy and real impact.MSc & BSc Industrial Design, TU EindhovenFormer AI strategist, Rijkswaterstaat (4.5 years)Former board member, Jong Rijkswaterstaat Zuid-NederlandWorks in Dutch and English

Portrait of Rosalie Oomen, AI strategist in Eindhoven

Rosalie Oomen — Eindhoven, NL

Hey, I'm Rosalie.

I'm a speaker, trainer and coach working with directors, C-level teams and NGOs on how to lead in the age of AI. My work sits where technology, strategy and human judgement meet — and I like it there.

Boards call me in when they want more than a demo. C-level teams book me when they need to move from curiosity to concrete decisions. NGOs invite me in when the stakes are high and the resources are lean.

I'm an active part of the Women in AIndhoven community and I lead my own expert AI team — a handpicked group I bring in when a client needs more than a conversation.

Work with me
Placeholder for a second photograph of Rosalie Oomen at work[ABOUT PHOTO 2 — REPLACE WITH REAL IMAGE]

What I stand for

Three principles I don't compromise on.

01

Clarity over hype

AI is a tool, not a personality. I translate the noise into decisions leaders can actually make.

02

Ethics as strategy

Responsible AI isn't a brake — it's a competitive edge. We build it in from day one.

03

Impact, honestly measured

Whether it's a boardroom or an NGO, the question stays the same: did anything actually change?